Guest: Theresa Francomacaro 

In this episode, I am chatting with Theresa Francomacaro, the owner of Why Story Works. She helps others who want to get unstuck, sell their ideas, clarify their message and attract more clients. Tune in to hear her three golden rules for storytelling and so much more. You will feel Theresa's energy in this episode! 

Listen to this episode below: 

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Enjoy the Episode Transcript below:   

Robin Sargent  I have here with me today, Theresa Francomacaro, and she is the founder of Why Story Works and she focuses specifically on instructional design story telling, but Theresa do you do a better job of introducing yourself and telling us who you are and what it is that you do?

Theresa Francomacaro  Absolutely. Thank you so much, Dr. Robin. And thank you for inviting...

We as instructional designers and eLearning developers wear many hats. Consider one more!

When we create instructional materials, we have to think very carefully not just about the content, but also about the visual design. Everything should have a purpose and be tied to the learning objectives. Visuals should always reinforce the content. If a picture or illustration does not have a very clear purpose and connection to the content, then it actually can take away from the learning experience. (Think of extraneous cognitive load.)

This idea brings me back to film school. One of my majors for my undergraduate degree was Film and Media Studies. Because it focused heavily on film theory, I learned how to critically analyze the media I consumed. The foundation of critical analysis and film theory is film history; I’ve linked the textbook that got me started.

One of the things you learn about in film theory is that early cinema took direct cues from theater. In theater,...