Finding Your Design Identity

What is the first thing that comes to your mind when you read these two words: design identity?

If you are thinking this is just an alternative way of referring to your brand or brand identity, you’re wrong. 

Here’s why:

Your brand is how people perceive you.

A brand is the recognizable feeling a product or business evokes...They live in the minds of everyone who experiences them.

---Brian Lischer

 

Your brand identity is how you want to be perceived and what you create to influence that perception (logos, color palette, etc). 

 

Brand identity is the collection of all elements that a company creates to portray the right image to its consumer.

---Deanna deBara


Your design identity is who you are as an instructional designer. 

 Know, first, who you are, and then adorn yourself accordingly.

---Epictetus

 

To discover your design identity is to undergo self-discovery without the pressure to live...

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